BIG NEWS: Higher Ed Live announces new channel, Marketing Live
New show. New hosts. New sponsor. Big news. Leading higher education marketing agency mStoner today added a new channel to its lineup of free professional development web shows serving higher...
View ArticleThe state of higher ed branding
Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The...
View ArticleBreathe life into your brand strategy
Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s...
View ArticleDriving consistent visual identity for brand coherence
Driving consistent visual identity plays a significant role in achieving brand coherence across an institution. Marketers know that your school’s logo is just one element – the visual representation –...
View ArticleTell a better brand story
Higher education is an increasingly crowded and competitive marketplace, and every institution has a brand story to tell. According to bestselling author Bernadette Jiwa, telling your brand story is...
View ArticleThe right balance: Your fundraising campaign brand and your institutional brand
A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger...
View ArticleThe B-school brand
Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive...
View ArticleAMA Higher Ed preview
The annual AMA Symposium for the Marketing of Higher Education is November 15-18 in Chicago. With more than 1,000 attendees, it is the largest event exploring the challenges and trends shaping...
View ArticleEngaging College Students and Their Parents Online
College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay...
View ArticleCentralized decentralization
The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and...
View ArticleThe brand flip for higher ed
A brand is owned by the customers who draw meaning from it. In his new book The Brand Flip, Marty Neumeier shares 10 new realities for brands, where customer identity, not company identity, takes...
View ArticleOne size doesn’t fit all: The marketing org structure
The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the...
View ArticleThe State of Our Profession
As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly...
View ArticleMarketing a New President
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals...
View ArticleTrends and Takeaways: A Recap of AMA Higher Ed
Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this...
View ArticleSnapchat & Instagram Stories
Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published...
View ArticleAthletics: A Brand-Building Partner
For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and...
View ArticleGet Ready for Social Media Strategies Summit 2017
The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media...
View ArticleSnapchat & Instagram Stories
Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published...
View ArticleGet Ready for Social Media Strategies Summit 2017
The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media...
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